In which Career Development Event do members conduct market research and create a plan for selling products or businesses?

The correct answer is the Marketing Plan event. This event focuses on the practical application of marketing principles, where FFA members engage in market research to understand consumer needs and preferences. Participants are required to develop and present a comprehensive marketing plan which includes strategies for promoting and selling a product or a business.

In this context, members analyze market trends, identify target audiences, and propose pricing and promotional strategies. This hands-on experience in crafting a marketing plan is critical in preparing students for real-world applications in agriculture and business sectors, helping them develop essential skills that will benefit them in their future careers.

The other events, such as Agronomy, Public Speaking, and Animal Science, focus on different competencies such as crop science, communication skills, and animal husbandry, respectively, and do not center around the creation of marketing strategies or the process of conducting market research.